How to set email marketing goals
Learn how to set email marketing goals with a practical marketer's lens: what to decide, what to send, and what good should look like.
Module 02
Strategy Before Sending
Decide before you write. You will set goals, choose audiences, map lifecycle stages, and turn business priorities into a roadmap you can actually send.
Lessons
Use these lessons to make better strategy before sending decisions
How to define your audience
Learn how to define your audience with a practical marketer's lens: what to decide, what to send, and what good should look like.
How to map lifecycle stages
Learn how to map lifecycle stages with a practical marketer's lens: what to decide, what to send, and what good should look like.
How to choose email channels and frequency
Learn how to choose email channels and frequency with a practical marketer's lens: what to decide, what to send, and what good should look like.
How to plan campaigns around business goals
Learn how to plan campaigns around business goals with a practical marketer's lens: what to decide, what to send, and what good should look like.
How to create an email marketing roadmap
Learn how to create an email marketing roadmap with a practical marketer's lens: what to decide, what to send, and what good should look like.
Common beginner strategy mistakes
Read common beginner strategy mistakes in a way that leads to a decision, not a prettier report.