What is email marketing?
Learn how email becomes a permission-based follow-up system for teaching, selling, onboarding, retaining, and winning people back.
Module 01
Email Marketing Foundations
Start with the mental model. You will learn what email can do, what it cannot fix, and how campaigns, newsletters, flows, and lifecycle emails work together.
Lessons
Use these lessons to make better email marketing foundations decisions
Why email marketing still works
Learn email marketing still works with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email marketing vs newsletters vs lifecycle emails
Learn email marketing vs newsletters vs lifecycle emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
The main types of email campaigns
Learn main types of email campaigns with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email marketing terms beginners need to know
Learn email marketing terms beginners need to know with a practical marketer's lens: what to decide, what to send, and what good should look like.
How email fits into the customer journey
Learn how email fits into the customer journey with a practical marketer's lens: what to decide, what to send, and what good should look like.
What a good email marketing system looks like
Learn what a good email marketing system looks like with a practical marketer's lens: what to decide, what to send, and what good should look like.