Welcome Email Template
A first-email structure for greeting a new subscriber and pointing them to the next useful step.
Templates and resources
Practical email marketing assets that connect directly to the course: briefs, copy templates, lifecycle emails, deliverability checks, automation planning, and reporting.
Templates
Copyable starting points
Newsletter Template
A repeatable newsletter format for teaching, curating, or sharing founder-led updates.
Promotional Email Template
A clean campaign structure for offers, sales, discounts, launches, and seasonal promotions.
Abandoned Cart Email Template
A recovery email for reminding shoppers about a cart without sounding pushy.
Re-engagement Email Template
A simple structure for trying to revive inactive subscribers before suppressing them.
Winback Email Template
A customer winback email for inviting a past buyer or user back with a relevant reason.
B2B Nurture Email Template
A value-led nurture email for educating leads before a demo, trial, or sales conversation.
Product Launch Email Template
A launch email for announcing a new product, feature, drop, or offer.
Subject Line Template
Reusable subject line patterns for clarity, curiosity, offers, and lifecycle messages.
Email Campaign Brief Template
A planning brief for aligning audience, objective, offer, message, assets, timing, and measurement before a send.
Checklists
QA before you ship
Campaign Planning Checklist
A pre-send planning checklist for campaign goals, segments, assets, approvals, and measurement.
Deliverability Checklist
A practical list for protecting inbox placement before and after campaigns.
Automation Planning Checklist
A flow-planning checklist for triggers, timing, goals, exclusions, and measurement.
Email Design Checklist
A design QA checklist for readable, mobile-first email layouts.
List Growth Checklist
A quality-focused checklist for growing an email list without filling it with low-intent subscribers.
Monthly Email Reporting Checklist
A reporting checklist for turning performance data into decisions.