What is email automation?
Plan email automation so timing feels helpful, not automatic for the sake of being automatic.
Module 10
Automation
Automate the moments where timing matters. You will design triggers, waits, branches, goals, exclusions, and audits without turning your email program into a maze.
Lessons
Use these lessons to make better automation decisions
How to design an automation flow
Plan design an automation flow so timing feels helpful, not automatic for the sake of being automatic.
Trigger-based emails
Plan trigger-based emails so timing feels helpful, not automatic for the sake of being automatic.
Time-based emails
Learn time-based emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Behavior-based emails
Learn behavior-based emails with a practical marketer's lens: what to decide, what to send, and what good should look like.
Automation planning checklist
Plan automation planning checklist so timing feels helpful, not automatic for the sake of being automatic.
How to avoid over-automation
Plan avoid over-automation so timing feels helpful, not automatic for the sake of being automatic.
How to audit an email automation
Plan audit an email automation so timing feels helpful, not automatic for the sake of being automatic.