Email metrics explained
Read email metrics explained in a way that leads to a decision, not a prettier report.
Module 12
Analytics and Optimization
Read the numbers without worshipping the wrong ones. You will measure opens, clicks, conversion, revenue, tests, flow performance, and monthly decisions.
Lessons
Use these lessons to make better analytics and optimization decisions
Open rate, click rate, conversion rate
Read open rate, click rate, conversion rate in a way that leads to a decision, not a prettier report.
Revenue per recipient
Learn revenue per recipient with a practical marketer's lens: what to decide, what to send, and what good should look like.
How to read campaign performance
Read read campaign performance in a way that leads to a decision, not a prettier report.
How to analyze flows
Plan analyze flows so timing feels helpful, not automatic for the sake of being automatic.
A/B testing basics
Read a/b testing basics in a way that leads to a decision, not a prettier report.
Subject line testing
Learn how to write subject lines that earn the open without lying, overpromising, or making the email feel cheaper than it is.
CTA testing
Make the next step obvious, small enough to take, and aligned with the promise of the email.
Send-time testing
Read send-time testing in a way that leads to a decision, not a prettier report.
Monthly email reporting
Read monthly email reporting in a way that leads to a decision, not a prettier report.