Lifecycle strategy
Read lifecycle strategy in a way that leads to a decision, not a prettier report.
Module 15
Advanced Email Marketing
Turn email into an operating system. You will connect lifecycle strategy, retention, journey mapping, SMS, paid acquisition, content, CRM, and advanced testing.
Lessons
Use these lessons to make better advanced email marketing decisions
Retention strategy
Read retention strategy in a way that leads to a decision, not a prettier report.
Customer journey mapping
Learn customer journey mapping with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email and SMS coordination
Learn email and sms coordination with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email and paid acquisition
Learn email and paid acquisition with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email and content marketing
Learn email and content marketing with a practical marketer's lens: what to decide, what to send, and what good should look like.
Email and CRM
Learn email and crm with a practical marketer's lens: what to decide, what to send, and what good should look like.
Advanced testing
Read advanced testing in a way that leads to a decision, not a prettier report.
Building an email marketing operating system
Learn building an email marketing operating system with a practical marketer's lens: what to decide, what to send, and what good should look like.